How to choose a domain name to register?

1. What kind of website are you going to design? Business, blog, non-profit .. etc? “.com” is the largest domain registration and the most popular. “.com” and “.net” are the domain extension for the commercial, “org” is the domain extension for non-profit organization.

2. Where’re you located? Of course, “.com” extension will be the first choice for your website, if the “.com” has been registered, you may choose the extension for your country. Such as if you’re located at Canada, you may choose “.ca”,  in United Kindom, you may choose “.co.uk”.

3. Choose the same domain with portal website.  Such as “godaddy”, if “godady.co.uk” is still not being registered, you can choose your domain same with the large company, maybe the domain will be valuable several years later:)

4. There’re so many different kinds of domain extension in nowadays. You may choose the domain extension same with your website content, such as “.travel” is suit for tourist website, “mobi” is suit for phone category website ..

Here are 5 tips to optimize your domain name

1. Obtain an overview of domains registered by your company, any of your branches and by your business partners /distributors. Your distributor can be the owner of your brand related domains. They shouldn´t!

2. Update your WHOIS data. Ensure the same WHOIS data for all domains. Employees do not stay in the company forever, so make sure that the contact email is an email like mail@company.com instead of bobjohnson@…

3. Reduce registrars to 1-3 registrars, as long as they can provide all top level domains. Historically registrants can have 5-15 registrars. Managing less contacts will make the renewal reminder procedure easier. Forgetting to renew a domain with a certain registrar can be fatal. Domains can be lost, and when you discover the error, then it can be too late.

4. Find the gaps in your domain portfolio. Go through the list of domains registered. If you have the .de for Germany then do you have .fr for France? Ensure the most common .com (like the top 10 terms for .com brand abuse).

5. Define the traits of your Industry and identify your unique business factors. Does your business depend on one brand and your market is worldwide, then register your domain in all countries possible. Are you only doing business in Switzerland then ensure .ch and the generic domains (com,net, org…). Are you in a business sector where brand abuse is finding place (pharmaceutics, banking, telecoms) then ensure variations of your brand domain (typo ,search terms).

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